We kept the job, and left out the sales machine.

Why this company exists.
I'm Eric. I've spent my career building businesses in Florida, and today I'm a partner in a South Florida home service company doing more than $20 million a year.
I've seen from the inside what a sales visit costs, what a showroom costs, and what happens to your price when you're the one paying for all of it.
So we built this company without them. No in-home salesperson and no showroom. You call, send a few photos of where the water comes in, and get one written price for a named system. A plumber comes to install it, not to sell you anything.
We're new, so we don't have a wall of reviews yet. What we do have is the price in writing and a number you can call when something's wrong.
[proof of the partner and revenue claims pending]
Eric, founder
The name is a little loud, we know. The beaver's wearing a hard hat for a reason. Beavers are the original water engineers, and they don't have a showroom either.
[founder photo pending]
Two things we left out.
In-home salesperson
A trip to a kitchen table costs money, and that money has to come from somewhere. We do it by phone and photos.
Showroom
No lobby, no display wall. You don't need to walk past a tank to understand a price.
What customer satisfaction means here.
- 1
A price you can read
One written number, with what would change it spelled out. Not a monthly payment on a tablet.
- 2
Someone who answers
You'll have one number to call before, during and after the job. That's what a company that manages its own jobs should do.
- 3
An honest no
If you only need the small system, or you don't need a softener, or we can't do your home yet, we'll tell you.
- 4
A job that gets finished
The plumber is a subcontractor, but the job is ours to manage. If something's wrong, that's our problem to chase down.
[contractor license language pending counsel]